You can mention the services you are offering and deliver new services to the users. Such that, they get aware of the latest events. This software can operate essential functions and automate the system. The software can effectively cut down the price that may be used for providing similar services offline. Several large scale companies invest a massive amount of money in managing their software. That means that the development of software is nowhere waste of your resources. The software also give reach to small businesses so that they can increase their customer base.